About Us

Yaveddra – About Us

Yaveddra is a global luxury streetwear fashion brand built on bold creativity, modern design culture, and premium craftsmanship. From day one, our mission has been simple: to create the world’s No.1 streetwear experience, blending luxury aesthetics with powerful urban expression.

Our Legacy

Yaveddra was founded by Anuurag Mal (Owner, Founder & CEO), born on 06 July, whose vision was to build a global luxury streetwear movement that speaks through design, quality, and identity.
Alongside him, Ajaay Saha (Co-Founder), born on 27 December, joined the mission to elevate premium streetwear into a global fashion powerhouse.

Together, they shaped Yaveddra into a brand that represents attitude, confidence, and high-end craftsmanship.


What We Create

At Yaveddra, every piece is engineered with precision:

  • Premium Heavyweight Hoodies
  • High-Quality Luxury T-Shirts
  • DTG Graphic Prints with Exceptional Clarity
  • Exclusive Streetwear Collections
  • Original Art-Driven Designs & Oversized Fits

We focus on delivering world-class fabric quality, long-lasting prints, and unique street culture-inspired graphics. Each item is designed to feel premium, look bold, and last longer.


Our Vision

To become the No.1 Global Luxury Streetwear Brand, known for innovation, superior quality, and fashion-forward culture. Yaveddra is not just clothing — it’s a statement, a movement, and a global identity.


Our Values

  • Luxury Quality First – No compromises, ever.
  • Original Designs – Art that speaks louder than words.
  • Global Mindset – Built for streetwear lovers worldwide.
  • Innovation & Creativity – Every drop is better than the last.

Driven by Passion, Built for the Future

Yaveddra stands at the intersection of premium craftsmanship and bold street culture. With a growing global community and high-quality collections, we continue to push boundaries and redefine what luxury streetwear means.

Yaveddra — Wear the Future.

What Makes Yaveddra Different
1. Premium Craftsmanship With True Luxury GSM Standards
Yaveddra focuses on only two products — Hoodies & T-Shirts, perfected to premium standards:
400 GSM Luxury Heavyweight Hoodies
260 GSM Premium Soft-Touch T-Shirts
These GSM levels are recognized globally as high-end luxury streetwear quality.

2. Original, Art-Driven Graphics
Every design is 100% original artwork created for Yaveddra.
We use high-definition DTG printing to ensure deeper colors, sharper lines, and long-lasting quality.

3. Luxury Oversized Streetwear Fit
Both our hoodies and T-shirts are built with a premium oversized silhouette inspired by US, Japanese, and Korean streetwear culture.
Perfect drape, perfect proportions.

4. Limited Drop Philosophy
Yaveddra is not mass-production fashion.
We release exclusive limited drops, making each piece rare, collectible, and uniquely yours.

5. Comfort + Durability at Its Core
400 GSM hoodies provide a thick, warm, luxury drape.
260 GSM tees feel soft, breathable, and long-lasting.
Two products. Two perfect premium standards.

6. Founder-Led Quality Control
Founder Anuurag Mal and Co-Founder Ajaay Saha personally supervise every fabric choice, graphic detail, and fit approval.
This is not factory-driven manufacturing — this is passion-driven craftsmanship.

7. A Global Luxury Streetwear Identity
Yaveddra is designed with global culture in mind — bold, modern, and future-forward.
Our pieces are meant to be worn worldwide and recognized for their premium look and artistic identity.
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