About Yaveddra
From Vision To Vogue: The Birth Of FemmeWardrobe
OUR STORY
Our journey began with a bold vision — to create a streetwear brand that stands for quality, uniqueness, and confidence in every design.
YAVEDDRA began as a personal vision in 2025 with a strong desire to create something meaningful in the streetwear fashion industry. The idea started from passion, creativity, and the ambition to build a brand that represents identity and quality.
After registering the brand and applying for trademark protection, I built the website and officially launched YAVEDDRA on 20/09/2025. The journey started with limited savings — only ₹20,000 in my bank account — and everything was built step by step with dedication and consistency.
From concept to creation, I handled everything independently — designing products, managing operations, developing the website, and shaping the brand identity. There was no large team, no external support at the beginning — just vision and hard work.
YAVEDDRA was created with one goal: to build a trusted premium streetwear brand in India that focuses on quality, uniqueness, and strong design identity.
Today, we continue to grow with the same passion and commitment — aiming to expand globally while staying true to our roots. About Yaveddra
At YAVEDDRA, we believe fashion represents identity and confidence. We are committed to delivering products that maintain premium standards in fabric selection, printing quality, stitching precision, and overall finishing. Each product goes through careful attention to detail to ensure durability, comfort, and long-lasting value. About Yaveddra
Customer-Centric Approach
Beyond Fashion: Building a Brand Around Our Customers
At YAVEDDRA, our success is driven by the trust and satisfaction of our customers. We believe that streetwear is not just about clothing — it’s about connection, confidence, and identity.
We are committed to delivering a seamless shopping experience, from product selection to delivery and after-sales support. Every detail is designed with our customers in mind — ensuring quality products, clear communication, and reliable service.
Our goal is to build a strong community where every customer feels valued and connected to the brand. Your satisfaction is not just our priority — it is the foundation of YAVEDDRA. About Yaveddra
Sustainability Initiatives
Conscious Fashion for a Better Tomorrow
At YAVEDDRA, we recognize the responsibility to contribute toward a more sustainable future in fashion. While we continue to grow as a brand, we remain committed to making responsible choices in our production and packaging processes.
We carefully consider fabric selection, product durability, and quality construction to ensure our pieces last longer and reduce unnecessary waste. Our goal is to create timeless streetwear that people value and wear for years.
We also aim to improve our packaging practices by exploring more eco-conscious and recyclable materials as we expand.
Sustainability is an ongoing journey for us — and we are continuously working toward better and more responsible practices. About Yaveddra
Our Vision
Our vision is to build a trusted and premium streetwear brand in India that people believe in and support.
We aim to:
Gain international recognition for our designs and identity
Become one of the leading streetwear brands in India
Open physical stores and showrooms across different regions
Expand YAVEDDRA into a strong global online brand
About Yaveddra
Our Mission
At present, our focus is on delivering premium quality products including:
- Oversized Hoodies – 400 GSM
- Oversized T-Shirts – 180 GSM | 240 GSM | 260 GSM
- Premium graphic prints
- Durable stitching and high-quality fabric
In the future, we plan to expand our product range and introduce new categories to grow the brand further.
About Yaveddra
What Makes Us Different
We do not follow trends — we create our own identity.
YAVEDDRA stands out because:
- We create unique and custom designs
- We prioritize quality over quantity
- We focus on premium finishing
- We never compromise on craftsmanship
- Our pricing reflects strong product value
Our goal is to build a brand where people buy for quality, trust, and identity — not just price.
Founder
Founded by : Anuurag Mal
Date of Birth: 06/07/****
Design, branding, and operations are currently handled independently with a strong vision to grow YAVEDDRA into a global streetwear brand.
Explore
Be Part of Our Journey. Explore Premium Oversized Streetwear Designed for You.
Oversize T-shirt & Oversize Hoodie
About Yaveddra
Stay connected and explore more Yaveddra collections:
- Watch styling and behind-the-scenes videos on YouTube
- Get daily updates and streetwear inspiration on Instagram
- Join the community on Facebook
- Discover ideas and outfit boards on Pinterest
- Connect professionally with LinkedIn
- Follow news and drops on X
